YEAR

2023


TITLE 

Debit Jams


CLIENT

Wells Fargo 

COMPETITIONUS Young Lions


How can we engage with young latino adults on digital platforms to open their first debit account? The answer is simple: music. Part of youth, of culture; what moves us, what connects us with our heritage and language.
What we share as people and as a community. We engage with our favorite songs, loving the way that they make us feel: empowered (it also helps that the singers dress us up or put us in scenarios being definitely lit). So that’s how we created: Debit Jams. A playlist attuned to rewards.

RECOGNITIONSUS Hispanic Young Lions - Silver in Digital category