TITLE
Debit Jams
CLIENTWells Fargo
Wells Fargo
COMPETITIONUS Young Lions
YEAR2023
How can we engage with young latino adults on digital platforms to open their first debit account? The answer is simple: music. Part of youth, of culture; what moves us, what connects us with our heritage and language. What we share as people and as a community. We engage with our favorite songs, loving the way that they make us feel: empowered (it also helps that the singers dress us up or put us in scenarios being definitely lit). So that’s how we created: Debit Jams. A playlist attuned to rewards.