TITLE 

Naughty List


CLIENT

Toyota

YEAR2024

AGENCYConill Saatchi&Saatchi


Naughty List tells the story of a mischievous boy and his dad cruising in a 2024 Tundra, making things right to stay on Santa’s good side. This year, we wanted to highlight the power of unity and togetherness, especially in a time when divisions feel stronger than ever. With its charm and humor, this story aims to bring a little joy and warmth as the year comes to a close.

Directed by Fredrik Bond from MJZ.

RECOGNITIONS
New York Festivals - Bronze in Film
One Show - Shortlist in Film

FEATURED

LBB, The Stable, Ad Age, Shots, among others.