YEAR

2024


TITLE 

Naughty List


CLIENT

Toyota US

AGENCYConill Saatchi&Saatchi

Naughty List tells the story of a mischievous boy and his dad cruising in a 2024 Tundra, making things right to stay on Santa’s good side.
This year, we wanted to highlight the power of unity and togetherness, especially in a time when divisions feel stronger than ever.  With its charm and humor, this story aims to bring a little joy and warmth as the year comes to a close.

Directed by Fredrik Bond from MJZ.

RECOGNITIONS
New York Festivals - Bronze in Film category
FIAP - Bronze in Film category
One Show - Shortlist in Film category
AdAge Global Automotive Mkt Awards - Best of Show

FEATURED
LBB, The Stable, Ad Age, Shots, among others.