TITLE NAUGHTY LIST

CLIENTTOYOTA

AGENCYCONILL SAATCHI&SAATCHI

YEAR2024

SUMMARY

Naughty List tells the story of a mischievous boy and his dad cruising in a 2024 Tundra, making things right to stay on Santa’s good side.
This year, we wanted to highlight the power of unity and togetherness, especially in a time when divisions feel stronger than ever. With its charm and humor, this story aims to bring a little joy and warmth as the year comes to a close.
 RECOGNITIONS

New York Festivals - Bronze in Film category
FIAP - Bronze in Film category
One Show - Shortlist in Film category
El Ojo - Shortlist in Audiovisual Production category
AdAge Global Automotive Mkt Awards - Best of Show