Toyota
Naughty List
Agency: Conill Saatchi & Saatchi
Year: 2024
Featured on:
Naughty List tells the story of a mischievous boy and his dad cruising in a 2024 Tundra, making things right to stay on Santa’s good side. This year, we wanted to highlight the power of unity and togetherness, especially in a time when divisions feel stronger than ever. With its charm and humor, this story aims to bring a little joy and warmth as the year comes to a close.
Directed by Fredrik Bond from MJZ.