Wells Fargo - Young Lions Competition (2023)

How can we engage with young latino adults on digital platforms to open their first debit account? The answer is simple: music. Part of youth, of culture; what moves us, what connects us with our heritage and language. What we share as people and as a community. We engage with our favorite songs, loving the way that they make us feel: empowered (it also helps that the singers dress us up or put us in scenarios being definitely lit). So that’s how we created: Debit Jams. A playlist attuned to rewards.
Credits: Paula Bladinieres (Copywriter)


US Cannes Young Lions - Silver - Digital (Hispanic Market)