Xfinity - Young Lions Competition (2024)

If it is true that we spend over 3 years of our lives waiting for videos to buffer, for memes to load, for an episode of our favorite TV show to download... an unstable connection only makes it worse. And that’s a lot of time wasted where we could be doing better things. By reminding them of all the fun, productive, exciting things they could be doing instead of looking at a buffering icon spin or a loading bar fill up, we can encourage Gen Z-ers to get out there, touch grass, and live a little.

Credits: Carla Urdaneta (Copywriter)

US Cannes Young Lions - Silver - Film (Hispanic Market)